Who is Linda Yaccarino? – The new CEO of Twitter3 min read
10 Facts About Linda Yaccarino
Linda Yaccarino is a prominent figure in the media and advertising industry. Here are 10 facts about her:
1. Chairman of global advertising and partnerships at NBCUniversal
Where she oversees NBCUniversal’s all ad sales, marketing, data, and commerce initiatives for the company’s portfolio of linear networks, digital and streaming platforms, and distribution partnerships.
2. Reportedly the next CEO of Twitter
After being tapped by the company’s owner Elon Musk, who praised Linda Yaccarino as a “visionary leader” and a “great fit” for the social media platform.
3. $100 billion in ad sales
Linda Yaccarino has been with NBCUniversal since 2011, and has generated more than $100 billion in ad sales for the company, expanded its global reach, forged groundbreaking commercial partnerships, and launched its ad-supported streaming service Peacock.
4. Creator of NBCUniversal One Platform
She is responsible for creating NBCUniversal’s One Platform, a unified, tech-enabled trading system that allows advertisers to reach audiences across all screens and formats.
5. Leading NBCUniversal’s first-ever enterprise-level data strategy
Linda Yaccarino is also leading the company’s first-ever enterprise-level data strategy, including the launch of NBCUnified, a first-party identity platform that brings together consumer insights from every NBCU division.
6. Chair of the Ad Council
She is the chair of the Ad Council, a nonprofit organization that produces public service campaigns on various social issues. Linda Yaccarino rallied support from the business community, the White House, and government agencies to create a vaccination campaign featuring Pope Francis, reaching more than 200 million Americans.
7. One of the most powerful women in business
Linda Yaccarino has been named one of the most powerful women in business by Fortune magazine, one of the most influential people in media by Adweek magazine, and one of the top women in entertainment by The Hollywood Reporter.
8. On the board of directors of Ascenda Retail Group
She serves on the boards of directors of Ascena Retail Group, a leading specialty retailer for women and girls, and Dick’s Sporting Goods, a leading sporting goods retailer.
She is a philanthropist who supports various causes, such as education, women’s empowerment, and cancer research. Linda Yaccarino is a founding member of #SeeHer, a movement to increase the accurate portrayal of women and girls in media.
10. Penn State University alumna
Linda Yaccarino is a Penn State University alumna who graduated with a bachelor’s degree in telecommunications. She is also a recipient of the university’s Distinguished Alumni Award.
Why did Elon Musk choose her as Twitter CEO?
Elon Musk has not publicly explained his reasons for choosing Linda Yaccarino as Twitter CEO, but some possible factors are that she has:
- A strong background in advertising and media, which are crucial for Twitter’s revenue and growth.
- Created innovative solutions for NBCUniversal, such as One Platform and NBCUnified, that leverage data and technology to reach audiences across all screens and formats.
- Expanded NBCUniversal’s global presence and forged partnerships with various platforms, such as Twitter itself for the Olympics coverage.
- Similar political outlook as Musk and is not afraid to challenge the status quo.
- Expressed interest in the job and has a good rapport with Musk, who interviewed her at her Possible conference in Miami.